Online Reputation Monitoring - Beginners Guide

Andy Beal of MarketingPilgrim has wriiten an excellent set of guidelines about how to monitor what is being said about you and/or brand online:

Every single day, someone, somewhere is discussing something important to your business. Your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?

Online Reputation Monitoring Guide

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