Web Impact: Real-Time Targeted Marketing…

“Merchants today are realizing that they can’t survive by just collecting customer information and using their database to execute periodic outbound direct mail and email communication campaigns. In today’s world, these outbound campaigns are increasingly ‘too little and too late,’ arriving when even your most loyal customers are frequently focused on other activities.”

[Looks like that old cliche, “The web changes everything” is pretty accurate and dead-on true in this case. From the point of view of the consumer these are very exciting and “empowering” times, and yet, the we are still only at the beginning of this massive chain of events. It should be interesting to see where this all ends up. –TG]

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